Launched in 2024, The Pro Volleyball Federation (PVF) is a professional women's volleyball league in the United States
The objective was to market the PVF games on Roku Sports Channel.
My Role: Developed the visual system and strategic approach, ensuring consistency and impact across platforms.
Project Time: 3 weeks.
Initial Design
After reviewing the video and image assets provided by PVF, I knew it’s a league where the athletes demand respect while having fun doing so. I knew I had to capture the vibe and energy that these athletes demonstrate within our designs.
Final Design
After reviewing the video and image assets provided by PVF, I knew it’s a league where the athletes demand respect while having fun doing so. I knew I had to capture the vibe and energy that these athletes demonstrate within our designs.